An invitation 💌 to people everywhere to take another
look at Search and see it for the product that it is.
A sytlized, fresh art direction to build excitment and
invite new audiences 🥳.
GOOGLE | SEARCH ON
Project Date: 2022
Agency: In-house
Role: Creative lead
❶
THE APPROACH
Create a joyful, colorful, cool, but simple tone of the graphics. The brand comes to life through a wide range of modern, bold images and thematic motion graphics.
❷
THE OUTCOME
Established a design language that illustrated searching out of the box. Combinding collages, emojis, and iconography with pastel variants of the Google primaries to enhance the Google brand.
❸
CREDIT
Launch: 2022
Art Direction: Jessica Marak, Andrew Toeh, Nicolo Bianchino, Jovanna Tosello, Yusuf Ahmed
Design: Mathilde Vallée, Jessica Marak, Andrew Toeh, Nicolo, Charmie Biren Shah, Jovanna Tosello, Yusuf Ahmed
Motion: Nicolo Bianchino, Chris Anderson
Scope: Design, Art Direction