The holidays are the perfect time ✨ for family. Nina &
Darius invite us back to Chicago to show us how they
spread the love 💝 with Walmart.
WALMART HOLIDAY | LOVE JONES
Project Date: 2024
Agency: In-house
Role: Creative lead
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THE APPROACH
Tapping into some of the most recognizable and nostalgic characters; Darius (Larenz Tate), an aspiring writer, and Nina (Nia Long), an aspiring photographer, share an instant connection after a chance meeting at a Chicago club. The two run into one another again in a mutual record store and Darius buys Nina one of his favorite vinyl albums to hook her on the sound of jazz, analog.
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THE OUTCOME
The fans have been asking to see what happened between the couple, so we collaborated with Walmart to confirm that Darius and Nina stayed together and added a fun twist with their new teenage daughter
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PRESS
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CREDIT
Publicis Groupe | Contender
Chief Creative Officer: Robert Clifton
Executive Creative Director: DeChazier Pykel
Group Creative Director: Silvio Caielli
Creative Director: Kendra Croft
Associate Creative Director: Temi Lawson
Sr Copywriter: Gabriela Diaz
Art Director: Yusuf Ahmed
Director: Paul Briganti
Head of Production: Andrea McIntyre
Line Producer: Colin Moran
Editorial Company: Harbor Picture Company
Editor: Bryan Wetzel (Taylor, Farah, Thanksgiving)
Editor: Cass Vinini (Love Jones)
Sr. Producer: Lauren Gray
Scope: Creative Development, Art Direction